Run the numbers yourself.
Molly is first of all an additional sale on a visit that is happening anyway. The calculator shows what that could mean with your figures, including the scenarios where it does not pay off.
Net figuresYour numbersWork through your scenario
Enter your own figures. All amounts are net, excluding VAT. The pre-filled numbers are a worked example, not a price list or a forecast.
- Contribution per portion
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- Contribution per day
- –
- Net turnover per season
- –
- Contribution per season
- –
- Investment recovered after
- –
Not included: staff costs, financing, depreciation and general overheads. Talk to us for an actual proposal.
How the calculator works
So you can follow every figure.
- Contribution per portion
- Net selling price minus variable cost per portion
- Contribution per day
- Portions per day × contribution per portion, minus extra daily costs
- Net turnover per season
- Portions per day × net selling price × trading days
- Investment recovered
- One-off investment divided by the daily contribution, in trading days
Use net amounts throughout. Staff costs, financing, depreciation and general overheads are not included. Do not count power or cleaning twice: put them either in the variable cost or in the daily costs.
What numbers do not show
Beyond the direct sale, Molly can do more. These are possibilities, not promises.
Longer visits
With the dog busy, the owner is happy to stay for another coffee.
Memory
A dog with its own ice cream is a moment people remember, and a reason to come back.
Recommendations
Photos and conversations reach other dog owners, often exactly the right ones.
A clear profile
Molly shows visibly that dogs are welcome at your place.
Help shape Molly, with preferential terms for life.
Our first pilot partners test Molly in real service, help decide flavours and packaging, and receive preferential terms on Molly products for good.