For events, dog shows and markets.
Where many dogs are out at once, a Molly stand is quickly surrounded. Dog shows, markets, dog-sport competitions and summer fairs are ideal places for a small ice cream for dogs.
In short
At dog shows, markets, dog-sport competitions and summer fairs, many dogs are out at once. A Molly stand needs power, some lead time for the machine, a clean work surface, water and shade. The numbers that count are for the whole event, including pitch fee and staff.
What you need for a Molly stand
Power
A soft-serve machine needs a power connection at the stand. Check this with the organiser beforehand.
Lead time
The machine needs time to bring Molly to the right consistency. Plan for it before the start.
Hygiene at the stand
A clean work surface, somewhere to wash hands and clear separation from other food.
Water and shade
A bowl of water and a shady spot make the stand pleasant for dogs and owners.
Work out the whole event
For events, the numbers that count are for the whole event: set-up, pitch fee, transport and staff all belong in them. In our calculator, enter these as daily costs.
Work out an event
Example for a stand over ten event days. Enter pitch fee, transport and staff as extra cost per day. Enter your own figures. All amounts are net, excluding VAT. The pre-filled numbers are a worked example, not a price list or a forecast.
- Contribution per portion
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- Contribution per day
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- Net turnover per season
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- Contribution per season
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- Investment recovered after
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Not included: staff costs, financing, depreciation and general overheads. Talk to us for an actual proposal.
Questions from organisers and stall holders
Can dogs eat regular ice cream?
Regular ice cream is not meant for dogs: it is usually made with milk, and many dogs do not tolerate lactose well, and it sometimes contains chocolate or sweeteners such as xylitol, which are toxic to dogs. Molly is made for dogs, vegan and lactose-free, without chocolate, cocoa, xylitol or artificial sweeteners, and is still a treat, not daily food.
How many dogs can one stand serve?
That depends on the machine, the team and the crowd. A small portion is quick to draw. For large events we plan machine size and stock with you.
Can Molly be used as a sponsorship at a dog show?
Yes, for example as a free portion for participants or at a shared stand with partners. Talk to us when you are planning an event.
Does Molly bring my business attention?
A dog with its own ice cream is a picture guests take and share. A sign, a spot for photos and your Instagram handle nearby help link those pictures to your business. More ideas under Opportunities.
Help shape Molly, with preferential terms for life.
Our first pilot partners test Molly in real service, help decide flavours and packaging, and receive preferential terms on Molly products for good.